Generation Share comes to Sharing City Norwich


Event Date
06/20/2019 - 17:00 - 06/20/2019 - 19:00 Europe/London


Contact Name
The People Who Share
Contact Email


Ticket Price Amount

Join us for Global Sharing Week, bringing together communities across the city to celebrate the power of sharing to change lives. We're proud to be welcoming international speaker and change-maker Benita Matofska and photographer with purpose Sophie Sheinwald, to the Sharing City of Norwich for the launch of their new book Generation Share. Benita and Sophie will share stories of their extraordinary journey to meet the inspiring change-makers who are saving and transforming lives through the Sharing Economy. They will also be joined by some of Norwich’s very own change-makers, including Liftshare’s Ali Clabburn and Sue Buffin from New U to showcase how this phenomenon is creating a thriving, sustainable and fair future for all. Expect sharing in action with Norwich Food Hub sharing food made from delicious food that would otherwise be wasted and discover the sharing community right on your doorstep.

About the book:

Generation Share takes readers on a journey around the globe to meet the people who are changing and saving lives by building a Sharing Economy. Through stunning photography, social commentary and interviews with 200 change-makers, Generation Share showcases extraordinary stories demonstrating the power of Sharing. From the woman transforming the lives of slum girls in India, to the UK entrepreneur who has started a food sharing revolution; you'll discover the creators of a life-saving human milk bank, a trust cafe and a fashion library who are changing the world.

A collaboration between speaker, change-maker and global Sharing Economy expert Benita Matofska and photographer Sophie Sheinwald, Generation Share brings to life the phenomenon causing the most significant shift in society since the Industrial Revolution. Printed sustainably from waste materials and compostable, each copy of Generation Share sold will help educate a slum-based girl in India (one of the featured Generation Share projects, Aarti Naiks Sakhi School for Girls) and plant a tree, helping to share the love and inspire more sharing with every purchase.

About the authors:

Benita Matofska is a world-leading speaker and change-maker. She helps businesses and organisations to change lives. She is a global Sharing Economy expert and the founder of The People Who Share a charity and social enterprise that helps people discover the power of the Sharing Economy to transform lives. She is also the creator of Global Sharing Weekthe largest annual celebration of the Sharing Economy. Based on a decade of research, Benita uses social innovation techniques and global intelligence to inspire transformation for businesses, people and planet.


Sophie Sheinwald is an award-winning visual storyteller who specialises in photography with purpose. Drawing on her background in fine arts, visual studies and community art, she combines her ability to connect with her passion to help people and businesses create meaningful, mission- driven brands.



This event is free but do please register your interest.



The Honesty Library
100 Castle Meadow
Norwich NR1 3DD
United Kingdom